Wednesday, February 11, 2015

Viagra, 1940s Style

My great-aunts dabbled in the chiropractic so I often come across booklets and instructional things...I opened this little one up hoping to find some cool anatomical diagrams or something.  Instead I found an early (likely snake-oily) version of America's most beloved male pharmaceutical, Viagra!
Seems simple enough...

Whoa!  Okay, you have my attention.

$12.00 in 1944 has the buying power of $161.41 in 2014 dollars.

Seems legit.
I wonder how much an ad like this cost at the time...Three color, thicker paper, widely distributed booklet...  And, YES!, Dartell Labs is still around, but I can't find any info on them besides their phone book entry.  

No comments:

Post a Comment